Branding Checklist: 3 Things Strong Brands Do Well

Branding Checklist: 3 Things Strong Brands Do Well

Posted by on Dec 5, 2012 in Branding, On the Road | One Comment

A recent trip to Denver let me enjoy a stay in boutique hotel The Curtis. The hotel industry is rife with competition, and The Curtis (a DoubleTree hotel) knows that a strong brand differentiates itself from its competitors. From startup to nonprofit, large or small, your brand can learn a thing or two from what […]

Top Marketing Techniques for the 2012 Holiday Season [infographic]

Top Marketing Techniques for the 2012 Holiday Season [infographic]

Posted by on Nov 28, 2012 in Marketing | No Comments

Yes, the holiday marketing season is here. Hopefully you gave your holiday marketing months of consideration, smart + thoughtful design, and have already rolled out your first marketing communications to shoppers and donors. No? Don’t panic — it’s not too late to connect with your supporters this season. Here are some tips to help you […]

Join us at the 5th Annual Business Development Seminar

Join us at the 5th Annual Business Development Seminar

Posted by on Oct 29, 2012 in In-Person | No Comments

On November 1, Element K Creative will participate in the 5th Annual Business Development Seminar presented by the City of East Point, Georgia. This seminar is for entrepreneurs and small business owners who want to learn from other successful owners and consultants how to become more profitable in the current economy. I’ll be presenting the […]

Storytelling for nonprofits: Showing NULYP how to tell its story

Storytelling for nonprofits: Showing NULYP how to tell its story

Posted by on Oct 23, 2012 in In-Person | No Comments

In a world where people are drowning in information overload, storytelling is a powerful way to get your organization’s message heard. On Saturday, October 13, I gave a workshop at the National Urban League Young Professionals’ (NULYP) Whitney M. Young Urban Leadership Conference. The room was filled with executive board leadership from chapters from coast […]