100 Black Men of Atlanta

100 Black Men of Atlanta needed a fresh logo for its Bank of America Atlanta Football Classic souvenir journal, a layout that drives journal purchases, and a feature story on its flagship program, Project Success.

In redesigning the logo, we chose a bold typeface to simulate action and movement, and we used bright, bold colors to make action-loving football fans feel like part of the game.

We also penned the feature story that showed audiences the positive impact of Project Success by telling the personal stories of how Project Success changed the lives of one of the first program participants and a current participant.