New Leaders Council
The New Leaders Council asked us to brand the 2011 Fellows Fundraiser. The promotional materials and day-of collateral had to appeal to professionals ages 24 to 40 but not alienate more mature guests and potential sponsors.
Based on the event theme, "Progressive Stars of Atlanta," we made the major decorative element a "constellation" of the New Leaders Council logo. We then created a set of items to promote the event and maintain visual continuity at the event.