Client:
New Leaders Council
Services:
Event branding: Promotional design, event signage, event collateral
Event:
2011 Fellows Fundraiser: Progressive Stars of Atlanta
Challenge:
The New Leaders Council needed a visual identity for their 2011 Fellows Fundraiser. The promotional and day-of collateral had to appeal to professionals aged 24-40 but not alienate more mature guests and potential sponsors.
Solution:
Based on the event theme, "Progressive Stars of Atlanta," we created a constellation out of the New Leaders Council logo as the major decorative element of the promotional collateral. We then created a set of items to support the event:
  • Sponsor packets
  • Electronic flyers ready for distribution via social media and email
  • Signage for multiple locations at the event site
  • Programs for attendees
  • Branded name badges for event hosts and special guests