Client:
St. Paul Community Baptist Church
Services:
Design & printing
Event:
The Gathering: A Celebration of Black Fatherhood
Challenge:
When St. Paul decided to have an all-male event celebrating fatherhood, they needed a way to pique men's interest and get them in the door.
Solution:
We made silhouetted figures of men and their children the focal point of the design and combined them with a simple, masculine color palette centered around the church's signature shade of red. A series of eye-catching materials brought men to the event in droves:
  • A 10' x 5' vinyl banner for display in the main sanctuary
  • 5.5" x 8.5" flyers for distribution to the St. Paul congregation and members of the community
  • A half-page print advertisement in Rolling Out magazine