Client:
Dovely Magazine
Services:
Logo and identity design, art direction, layout and production
Challenge:
The publisher/editor-in-chief of Dovely Magazine asked us to design an identity for the publication that would appeal to its mainly female readership without turning off potential male readership. She wanted the logo to be "simple, chic, modern."
Solution:

The readership has sentimental value for the color blue, so we decided to go with an inviting shade of blue for the logo. We started with a typeface that exuded fresh, simple modernity and added some custom tweaks for a truly unique logo. The result is an identity that draws the eye with its sense of motion and reflects Dovely Magazine's personality -- simple, chic, and modern.

We also directed the artwork and produced the layout for the magazine. Learn more here.