Client:
Chop TV Media, LLC
Services:
Logo overhaul
Challenge:
ChopTV is a full-service video production company that wanted to expand into a higher-end filming market. Their existing logo reflected neither the image they wanted to portray nor the type of clientele they wanted to attract.
Solution:
For this concept, we kept Chop TV Media's signature "chopped" look but made it more subtle. The classic serif typeface portrayed a sense of gravity about their craft, and the lowercase styling gave their logo a bit of modern edge. The result? A logo that reflects the company's personality and the type of clientele and projects they want to pursue.