Asida Soul needed their debut CD's packaging to look polished and accurately reflect their music's personality. The band also wanted business cards to promote itself for bookings.

This project came with significant challenges:

• Although the band's photographer took several hundred shots, Asida Soul approved only about 20 images for use...
• ...and no approved image had both singers in the same shot, which is a concept we'd discussed and the band was keen on.
• Most of the pictures were zoomed in too tight around the subjects, limiting their range of use.
• The logo provided by the band was a grainy, low-quality picture file that had a crippling amount of usability.

We retouched the final selection of photos, removing blemishes, smoothing skin, and slimming down the subjects in several shots. Extensive work was done on their logo to make it usable in any application.

We then chose a color palette inspired by their logo and music - bright oranges and yellows for the energy of the album, plus cool green tones for the band's mellow attitude.