Client:
National City Partnership Solutions, Inc.
Services:
Publication design
Challenge:
National City Partnership Solutions needed a booklet for its managers that detailed how to prepare for newly-hired employees. Banks are notoriously conservative when it comes to their marketing, so we needed to make this internally-distributed booklet conservative but engaging.
Solution:

Using National City's corporate branding guidelines, we chose a cool color palette and incorporated their system of using colored blocks into the layout. We selected photography that represented National City's employee diversity and value of teamwork. We overlaid translucent blocks of color over photography to add visual interest.